[BREAKING] SM and JYP announce new joint venture "BLC" to exclusively plan online-only concerts

Source: Kookmin Ilbo

SM and JYP have joined hands for the world's first online-only concert "Beyond Live."

On the 4th, SM announced that they have established "Beyond Live Corporation (BLC)" a professional company under JYP to exclusively plan online-only concerts. 

BLC is a company that plans and operates Beyond LIVE and adds JYP's global network to the synergy of SM's content production capabilities and Naver's technology. SM and JYP plan to grow Beyond LIVE into a global online concert brand by strengthening their joint global business development. 

Beyond Live which debuted in April is the world's first paid online concert that uses AR technology and interactive communication through multiple video connections. SM's SuperM, WayV, NCT DREAM, NCT 127 (NCT 127), TVXQ, and Super Junior have all successfully completed Beyond LIVE performances. 

The next Beyond LIVE concert will be TWICE’s “World in A Day” concert on August 9 at 3 p.m. KST.

In the meantime, Park Jin Young is also set to participate on the project himself. 

What do you think of the joint venture?